If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP’s for variations of their brand names, they would literally laugh me out of the room. People and big companies have [...]

Check out the SEO Tools guide at Search Engine Journal.

Why Brand and Reputation Management SEO are the Way Forwards

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one. Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to [...]

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Social Media Marketing – NOT for Everyone?

People are resistant to change.  We find solace in our daily routines.  And because social media sites have become a part of that routine (for better or worse) even small changes to those services can effect us.    So while not every change is bad, and most (if not all) will have their naysayers, some changes [...]

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How to Piss off an Online Community – 4 Recent Examples

Despite the fact is that I hang out at LinkedIn less than on Twitter or Facebook, LinkedIn is my favorite network: less clutter and more sense than anywhere else. LinkedIn is perfect for building your resume and networking for business purposes. It is confusing at times though and some of its really cool features are [...]

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2 LinkedIn Networking Tips You Should Be Aware of

I’ve said it many times and I’ll say this again: Excel if the ultimate SEO tool that can help you in any task (if you know how to use it right). I have already shared the huge collection of Excel tips and tricks for SEOs and web marketers – that post helped me to discover [...]

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ASAP Utilities – SEO and Productivity Addin for Excel

Google Maps for Mobile has a new feature that could help you get exactly where you want to be. Earlier this summer they introduced Expendable Map Ads that appeared in both applications and mobile web. This app provided a banner from paid advertisers that once clicked on, a user would see a map with options [...]

Check out the SEO Tools guide at Search Engine Journal.

Google Brings “Search-to-Store” to the Mobile Web

Google has decided to give it’s privacy policy a little bit of a makeover. According to the Google Blog they are not changing any policies, just combining some of its more redundant product-specific policies and making their main policy a bit easier for users to understand. Some of the policies to get combined with each [...]

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Google Makes Changes to Their Privacy Policy That We Can All (Almost) Understand

Since the release of the newest version of Digg, v4, launched last week, the less-than-warm reception has caused a massive influx of traffic to their rival – Redditt. Launched less than a year after Digg, Redditt hasn’t been as popular, but they did have very loyal users. However, starting Sunday night, the four-person team has [...]

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Reddit Prospers From Digg v4 Debacle

In June Google started beta testing it’s Local Shopping inventory feature which allows merchants to submit a list of products that they currently have in stock so that users can easily locate these goods when performing a search. They have since received a lot of positive feedback from searchers and have an influx of retailers [...]

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Google Opens Local Merchant Inventory Feature to All

Yesterday I posted about a video being shown on a jumbotron in Times Square that showed Google CEO Eric Schmidt as a privacy peeping Tom; gathering information from unsuspecting children as he offered them “free” ice cream in his Google ice cream truck. Well Business Insider made an interesting discover today that calls out Consumer [...]

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Consumer Watchdog Uses Google Analytics to Track User Behavior…Wait, What?

After almost a decade of being in a search partnership, Google and AOL have announced this morning that they have come to a five-year contract renewal and expansion agreement. With this partnership, Google will continue to power AOL’s searches in addition to providing mobile search. Also, YouTube has agreed to to bring AOL videos to [...]

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Google and AOL Renew and Expand Long-Time Search Partnership

Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up [...]

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Why Small Advertisers Can’t Use Adwords Anymore!

A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the brand (and thus makes it “friendlier”); This engages users to promote the company social media profiles (by adding them to friends, [...]

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How to Easily Install Twitter Testimonials on Your Blog

Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose.  Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit. P Number 1:  Product The end-result.  In the Internet world, we’ll call [...]

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The Four P’s of (Search) Marketing

Yahoo Search blog announced today that it is introducing a new Search Assist that is enhanced with the ability to provide users with geographically-closer suggestions as you are typing. This new feature is suppose to help searchers save a little time while typing their query because Search Assist will take into account the location you [...]

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Yahoo Search Gives Users Geographically Relevant Suggestions

Google has announced that they are now going to be indexing SVG documents and files. SVG (Scalable Vector Graphics) is an XML-based graphics format specifically for vector graphic, both dynamic and static and graphics can be made and edited in any text editor since they are XML files. You can, however, block your SVG files [...]

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SVG Files and Documents Are Now Indexed by Google

Two years ago, Google launched Google Chrome – a browser based around the open-source program Chromium. Today, the latest version of the browser was released making it the sixth version to date. Google reports that today Chrome is now three times faster than when it was released in 2008 when it comes to JavaScript performance. [...]

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Happy 2nd Birthday, Google Chrome!

On a 540-square-foot jumbotron in Times Square an ad by Consumer Watchdog, a nonprofit consumer advocacy organization, is playing 36 times a day. The subject of this giant advertisement? Google’s invasion of the public’s privacy. The video portrays Google’s CEO Eric Schmidt as the creepy driver of an ice cream trunk, branded with the Google [...]

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CEO Eric Schmidt Creepily Portrayed in Consumer Watchdog’s New Anti-Google Ad

How’s that for an advice coming from a guy who eats, sleeps and breathes Search Engine Optimization? If the truth be told, I should be aiming to convince people that SEO is the holy grail of internet success rather than repelling them. Just to make it clear, I am in full senses and not in [...]

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How Getting Overly Obsessed with Search Engine Optimization Can Kill Your Online Business 

Google is in the beta testing stages of what they are calling “sponsored map icons” which will appear on Google Maps. These icons will show specific brand icons on the maps instead of just the generic ones and as of right now this new feature is starting with HSBC, Target, Bank of America, and Public [...]

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Testing of Google Maps’ “Sponsored Icons” Comes to the U.S.